ETAL Group names new Key Account Manager, Nordic

Stockholm, Sweden, 21 August 2017 – ETAL Group, world leaders in magnetic components for power and signal applications, today announced that it has recruited Mikael Lundkvist as Key Account Manager for the Nordic region, reporting to Global Sales Manager Michael Nielsen. He brings over twenty years sales and marketing experience to the ETAL team.

Michael Nielsen said, “ETAL is expanding strongly at this time, and Mikael has exactly the right combination of sales experience and enthusiasm to build our business in the Nordic region, our home territory which is always key to our success. Mikael and I have worked together in the past and I have great respect for his professionalism. His strengths are relationship building, account development and new business growth. I am excited to welcome him to the ETAL team.”

Mikael Lundkvist added, “I see great potential in ETAL with opportunities both to strengthen our relationship with existing customers and to explore opportunities in new markets such as electric vehicles and other green technologies. I am looking forward to working with Michael and my new colleagues at ETAL to develop these opportunities fully.”

Mikael Lundkvist previously ran his own business for eight years, focussed on sales, marketing and sourcing assignments in industries including batteries and GPS Equipment. Prior to this he spent twenty years in sales, product marketing and business development positions in the electronics industry. He worked at TE Connectivity, AVX/ Elco and Thomas & Betts.

ETAL Group is expanding strongly and announced the opening of a new UK Research and Development Centre with a fast turnaround prototyping and small batch facility in July. It has acquired Sussex-based transformer and wound component specialist Grandchain. ETAL Group expanded its manufacturing capacity in 2016. It now has a 5000 sq mt site at Ratmalana, Sri Lanka and a 2400 sq mt. site in Estonia.

About ETAL Group

Since 1968, ETAL Group has been a leading supplier of in-house developed high-performance magnetic components, primarily transformers and inductors. ETAL develops, manufactures and sells magnetic components and audio amplifiers to a world-wide market through offices in Europe, Asia and the USA and through distribution partners in an additional 20 countries. Production takes place at the company’s own facilities in Estonia and Sri Lanka as well as through production partners in Asia. Following the acquisition of Anaview in 2013, ETAL Group expanded its product range to class D amplifiers for the audio industry. For more information about ETAL please visit » , and for Anaview please visit ».